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The Importance of Having a Mobile Website
for Your Business

More and more people are currently using their mobile phones (smart phones) to find local businesses and services. If you want to expand your client base, you should start considering having a mobile website for your business. Many leading companies such as Google, Morgan Stanley, Microsoft, Amazon, retailer Home Shopping Network and BBC have already built their mobile webs. These people are not only searching information through their mobile phones and finding them using QR Codes, but they also have higher intent to buy than those sitting at a desk surfing the web.


Here are some statistics:

  1. According to research firm Gartner, by 2013 mobile devices will surpass personal computers as the most common web access device worldwide.

  2. There are 4.2 billion mobile devices worldwide.

  3. Over 5000 different mobile devices can access the mobile web.

  4. The growth of mobile web is 4 times as fast as the Internet.

  5. 70 million Americans browse the Internet through their phone every month.

  6. Over 60% of consumers use smart phones to search for business locations or directions.

  7. 122 million Americans now purchase a phone based on their interest in getting online.

  8. Google has noted that mobile search is now growing by 160% per year.

  9. Mobile devices generated 1.6 million in sales in 2009.

  10. The price on mobile devices such as smart phones and tablets is down.

  11. There are over 5.3 billion (yes-billion) mobile subscribers -- about 77% of the world's population!

So, if your business doesn't have a mobile site, you are losing this enormous market share.

Have you ever viewed your website's appearance and performance on mobile devices? If not, take a look here (a simulator similar to mobile devices will show you that).

You may encounter the following problems:

  • Is it easy to navigate without scrolling left and right on the screen?

  • Does your website download quickly on a 3G network?

  • Is flash being displayed correctly?

  • Can the content be read easily (not too big or too small)?

  • Does disjointed content also flow correctly?

  • Is your site easy for a visitor to browse for very long?

If an answer is NO to one of these questions, you should strongly consider having a dedicated website specified for mobile devices. If your website takes longer to load on the small devices, it will make users become impatient and go elsewhere for information because many mobile phone users are busy people. The same thing will also happen if your website is difficult to navigate through mobile devices -- users will move on to a mobile website that is easy to view.

Don't let your potential clients run to your competitors because you don't have a mobile website!

OnlinePathway.com can create a mobile version of your site so that it will display correctly on iPhone, Android, Blackberry, Palm, Symbian, and Windows Mobile Platform. We can design a mobile- friendly site with the needs of mobile users in mind. A mobile-friendly site will provide a great experience to mobile users and in the end, it will help your business connect with your customers and boost your sales.

OnlinePathway.com brings your business to the next level:

  • It will open up a new window of business and networking opportunities.

  • It will increase your site visitors because of simple navigation through easy to use features that enable your visitors to get the quick information they need.

  • It enables your business to be viewed and accessed through the browsers of all major smart phones.

  • It will increase awareness to the public regarding your company's services offered because your mobile-friendly website can now be viewed from anywehere while on the go!

What are you waiting for? Hire OnlinePathway to create your mobile site! Click here to get a quote.

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